Luxxia Website Refresh

The existing website faced several issues:

• Inefficient product organization – No clear categorization, making navigation difficult
• Lack of scalability – The previous setup was restrictive, limiting the addition of new product categories and templates
• Poor SEO implementation – No structured metadata, schema, or sitemap, reducing search visibility
• Basic e-commerce functionality – Needed WooCommerce Catalog integration for product browsing without a purchasing option
• Needed an optimized web design – The previous design lacked a structured visual hierarchy and modern UI/UX principles, affecting user engagement and overall aesthetics

To create a scalable and well-structured website, I used the following to achieve rapid results:

• Bricks Builder – A performance-first visual builder to ensure clean, lightweight code and allowed for fast iterations and ease-of-use for the client to update media
• Advanced Custom Fields (ACF) – Enabling structured product data and category organisation
• Automatic.css – For maintaining design consistency with a scalable CSS framework
• WooCommerce (Catalog Mode) – Allowing users to browse products without a direct purchase option
• SEO Optimisation – Implementing Google Search Console setup, metadata, schema, and sitemaps

The website was rebuilt with a modular and future-proof architecture:

Product Categorisation & Filtering:

• Products structured into Commercial, Architectural, Decorative, and further segmented by Recessed, Pendant, Surface-Mounted, Outdoor, and Linear Lighting categories
• Implemented custom taxonomies for better filtering and navigation

WooCommerce Integration:

• Products added as catalog items with detailed specifications and images
• Lightbox contact form for inquiries instead of direct checkout

Optimized User Experience:

• Mega Menu navigation for quick product discovery
• Slide-in animations for an engaging browsing experience
• Designed UX/UI for increased conversion rate optimisation and better usability

SEO & Performance Enhancements:

• Google Search Console verification and analytics integration
• Metadata & structured data (schema.org) for better search visibility
• Optimised images & lazy loading to improve speed

• Enhanced product discoverability – Better filtering and structured organisation increased engagement
• Improved site performance – Load times decreased by 40-50%, enhancing UX
• Future-ready scalability – Modular setup allows for easy expansion and template updates
• SEO Boost – Structured metadata and schema implementation improved search rankings increasing visibilty and clicks by ~500%