Zove Beauty Refresh

While the original Shopify setup was functional, it faced several limitations:

• Outdated Shopify theme architecture – The previous version lacked modular flexibility and caused slower load times
• Homepage design constraints – Limited layout options restricted Zove Beauty's brand storytelling
• Complex navigation – The menu structure made it harder for customers to discover products easily
• Product & FAQ pages lacked structured content – Key product information wasn't well-organised
• Slow blog layout & styling inconsistencies – The existing blog design didn't align with the brand's aesthetic
• Theme bugs and UI issues – Minor inconsistencies in animations and interactive elements

To modernise the website and improve performance, I focused on:

• Migrating to Shopify 2.0 architecture – Leveraging faster, modular sections for improved site speed and maintainability
• Custom homepage design & styling – Implementing new layouts, buttons, and sections
• Improved navigation via a custom megamenu – Enhancing product discoverability
• Collapsible tabs for product & FAQ pages – Structuring content for better readability
• Custom blog layout & styling – Creating a more engaging content experience
• Fixing theme bugs & enhancing animations – Refining interactivity for a smoother user experience

1. Migration to Shopify 2.0 for Performance & Modularity

• Upgraded to Shopify 2.0 theme architecture, reducing reliance on outdated templates
• Enabled modular content sections, allowing easier updates and future scalability
• Boosted site speed, with improved load times compared to the previous version

2. Custom Homepage Redesign

• New button styles & layouts to enhance CTA visibility
• Optimized content hierarchy for brand messaging and product highlights

3. Enhanced Navigation & Megamenu

• Redesigned the site's megamenu for a more structured browsing experience
• Improved mobile responsiveness for seamless navigation

4. Collapsible Tabs for Product & FAQ Pages

• Created structured collapsible sections for product descriptions, FAQs, and ingredients
• Improved content accessibility, making product details easier to digest

5. Custom Blog Layout & Styling

• Redesigned blog format to align with Zove Beauty's branding and improve readability
• Styled blog post elements for a more visually engaging experience

6. General Theme Bug Fixes & Animation Enhancements

• Fixed layout inconsistencies and resolved UI bugs
• Implemented smoother animations for better user interaction

• Performance Boost – Load times improved by ~150%, enhancing the overall shopping experience
• Old Palo Alto 1.0 Theme:
• After Updating to Shopify 2.0 theme:
• Modular Content Management – Shopify 2.0 sections made updates easier and more efficient
• Increased Engagement – The redesigned homepage and blog layout led to higher user interaction
• Improved Product Discoverability – The structured megamenu and collapsible tabs helped customers find products faster
• Brand Consistency – Custom styling and layout improvements reinforced Zove Beauty's premium aesthetic